Christian dating sites are quick to invoke spiritual and even Biblical references in an effort to capture new users, but these marketing ploys are often taken so far out of their original context that they have been emptied of almost any meaning.Christian Mingle, for example, has been airing an ad during the History Channel mini-series, The Bible.

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K.’s largest Christian dating web site.“We liked the idea of presenting bold statements as if they’d been written on walls and were meant to last,” says Chas Bayfield, creative director of London ad agency Noah, who created the campaign with in-vogue graphics artist Alex Fawkes.“The aim was to break Christian Connection out of the ghetto, by taking them away from cloying sentimentality and into the mainstream through wit and tapping into popular culture, with a campaign that is contemporary and relevant–something many church organizations aren’t always known for.”Bayfield was also behind last month’s “Christmas starts with Christ” campaign for Church K.’s leading Christian groups, including the Church of England, the Methodist Church and Evangelical Alliance, which has been working with some of the U. Its Christmas 2013 campaign included a series of tongue-in-cheek radio ads including “Inn Keeper,” in which a daytime TV talk show host lambasts the inn keeper from Bethlehem who turned Mary and Joseph away while the studio audience heckle, righteously.

London transport has become a popular medium for religious messaging in recent years.

The verse at the top right of their home screen is Jeremiah , which says, “”For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”” The verse is a favored choice for Christian greeting cards and graduation gifts.

But this specific promise was offered to Israel as a reminder that though they find themselves in captivity, God’s covenant with them has not been forgotten.

Images of kissing and hand-holding flutter across the screen as a male voice sings, “Someday he’ll call her, and she will come running.

And fall in his arms, and the tears will fall down, and she’ll pray: I want to fall in love with you.” At first viewing, the spot is wildly effective.

The series of three outdoor ads, breaking across London Underground from January 13 features retro-styled posters with arresting headlines.

“Christians make better lovers,” one explains–because “love one another” is “written into” the Christian code.“Another dating website? ” a second reads while the third boldly declares: “God knew you would see this.” Christian Connection is the U.

It is now deemed the fastest growing online community for Christians.

But it is only one of many online dating sites for the mate-less faithful.

Their tagline is “Prepared, Prequalified, Predestined,” adding to the plethora of clichés that make the site a near-parody of itself.