When disaster and humanitarian crises strike, women and children are affected disproportionately.

Pregnant and lactating women need particular support during such times.

#WBW2017 will call on advocates and activists, decision-makers and celebrants to forge new and purposeful partnerships.

Together, let’s attract political support, media attention, participation of young people and widen our pool of celebrants and supporters.

By linking World Breastfeeding Week to the SDGs, we can all work on ambitious goals that have a practical effect at all levels. Amal Omer-Salim, WABA’s Co-Executive Director Breastfeeding is a natural and low-cost way of feeding babies and children.

We can only achieve this through sustainable partnerships. It is affordable for everyone and does not burden household budgets compared to artificial feeding. Exclusive breastfeeding and continued breastfeeding for two years and beyond provide high quality nutrients and adequate energy and can elp prevent hunger, undernutrition and obesity.

Breastfeeding also means food security for infants.

Breastfeeding and adequate complementary feeding are fundamentals for readiness to learn.The image may be used in celebrating World Breastfeeding Week and other activities related to the protection, promotion and support of breastfeeding.The image must not be changed in any way or used in any way that damages WABA's reputation, whether by content, context or association.Permission must always be sought before the image is used in any commercial activity.The image known as SDG-WBW must not be used in any activity sponsored by companies producing or marketing breastmilk substitutes, related equipment and complementary foods.Breastfeeding is uniquely a right ofwomen and they should be supported by society to breastfeed optimally.