Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.

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Estimates are more reliable the closer a site is to being ranked #1.

Global traffic ranks of 100,000 are subject to large fluctuations and should be considered rough estimates.

We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.

The more traffic a site gets, the more data we have to calculate estimated metrics.

If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. The metrics are updated daily based on the trailing 3 months.

Bounce Rate (%) Percentage of visits to the site that consist of a single pageview.

Not all websites implement our on-site analytics and publish the results.

For these sites, we show estimated metrics based on traffic patterns across the web as a whole.

Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.