From Global Director of Revenue Management to Senior Commercial Director EMEA and Premium Brands, not only being responsible for top line results in the area but outbound business, the global sales force and leading the luxury sales strategy for the group.

Fernando has entrepreneurial experience, that he applies on his daily practices.

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The Hood River Valley is known for fertile orchards which produce apples, cherries, peaches and pears.

In fact, more pears are grown in Hood River County than any other county in the United States.

Named after Hood River and Oregon’s famous Mount Hood, the Hood River County was officially created on June 23rd, 1908.

The County seat is the town of Hood River which was first platted in 1881.

He has a vast experience in the hospitality industry. In addition, she was responsible for preparing and coordinating the company’s privatization process and its IPO (The largest IPO since 20 in Spain and Europe) and leading the Steering Committee (shareholders, global coordinators, joint-book runners, lawyers and auditors) and communication with the CNMV. At Citigroup European Investment Banking (Salomon Smith Barney), Puente held various positions.

Before joining NH Hotel Group he worked as Hotel Manager for over 10 years in Spain, Belgium and Venezuela. Beatriz spent almost eight years at Vocento (Spanish media group), which she initially joined as an Investor Relations and Corporate Development Director and was responsible of the preparation of Vocento’s IPO. First, she was Associate for Investment Banking in Latin America in New York, then Vice President for Investment Banking (Financial Institutions and M&A) in London and Madrid. F.’s advisory board since September 2015 and has taught the Mergers and Acquisitions module in its Master of Finance since 2010.

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He has developed most of his professional career in the hotel industry, holding positions such as Head of Internal Audit, Organization and Systems Director or Chief Operations Officer.

After the integration of Hoteles Hesperia in NH Hotel Group in December 2009, he served as Commercial Director for Spain, Portugal and Andorra and subsequently as Managing Director of this Business Unit.

Fernando leads the Commercial Strategy for all commercial disciplines (Sales, Distribution, Reservations, Pricing and Revenue Management, Business Intelligence, etc.) to ensure top line growth aligned with NH´s Strategic Plan He is an expert on Revenue Management, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents.