Even though it is impossible to fully protect and “insure” yourself from being cheated on, I strongly believe that understanding the reasons behind this common sexual behavior of a typical, modern man in a western society is important for one major reason: it will help you, as a woman, handle yourself and the situation much better if your current or future partner does end up having an affair and cheating you, by making it easier for you to decide whether you should give it another chance and forgive the guy who cheated or whether you should break your relationship off and never look back.Here are the top three common reasons why men cheat: Most men are driven by a powerful natural force to seek novelty and variety when it comes to sexual partners.

When someone says it out loud it’s surprisingly difficult to hear.

Like everyone I’ve become so used to virtual interaction, and to an ill-defined dating life characterised with shades of grey, that the whole experience felt quite alien. We cushion our interactions with the opposite sex with euphemisms and half-truths, lest we hurt their feelings or they hurt ours.

Both evenings ended at a civilised hour with a peck on the cheek – after which, Jo calls me with feedback – which is excruciating.

I feel like I’m in the dating Olympics, and I’m going to get a row of zeroes from a panel of judges who will criticise my terrible small talk and the fact that I went to the toilet six times in three hours (tiny bladder).

In many ways the experience was easier – a third party conducting things meant there were no miscommunication, and the amount of money people were sinking meant everyone was pretty committed to meeting a partner. We limit ourselves tentative text messages and emails so we never get hurt. That’s the point though – Berkley International is designed for the sort of people who have neither the time or the inclination to mess around.

And maybe that’s something plebs like me can learn from.

The agency was set up 12 years ago by former hotelier Mairead Molloy when she saw a gap in the market for a high-end, personal dating service.

They don’t use algorithms to match their clients, everything is based on personal introductions, the feedback they accumulate from you after each date you go on, and a good dose of gut instinct.

Plus, things seem to move so fast that every potential relationship is over before I’ve blinked.

And, as I’m always complaining, everything has become so cloaked in ambiguity, that there are 67 different levels of ‘not being in a relationship’ you have to go through before you’re allowed to call someone your significant other.

Men’s tendency to cheat on the women they date and even have strong feelings for is one of the most common and the most painful issues that women have to deal with in their relationships with guys.