"But I hung on and kept communicating because I wanted to see the end of the movie." The ending came as no surprise to experts on romance scams.

If the victim doesn't figure out the con after the first request for cash, the crook will keep milking the relationship for as much as he or she can get.

When the victim gets wise, the con artist gets scarce. But the increasing popularity of online dating gives them the perfect conditions to proliferate.

By then, Morrison knew she was dealing with a scammer.

"The story was getting more and more bizarre," she says.

To be competitive, you too must offer credit to your customers.

After all, your own business purchases are probably on credit.

"He said he was going to pay me back double," she laughs.

Though the amounts and details of the scam vary from victim to victim, when it comes to romance scams, the con is almost always the same: The crook wants to get a besotted victim to wire money or provide access to a credit card.

There are no statistics saying just how common scammers are on dating sites.