It’s like Tinder on steroids (editor’s note – I have never used Tinder. You want potential clients, customers, and followers to think of you that way. An discovered remarkable similarities between comedians, schizophrenics, and manic depressives. If you’re the office clown or funniest fella at the lumberyard, you’re probably “okay” (although many people use humour – and especially sarcasm – as a isn’t really an entertaining topic.

And your Twitter blurb actually appears in search engine results when someone searches for your name. Social media has become our de facto dating service, except we’re looking for more than our next evening out. We swipe through profiles at breakneck speed because there are millions of others in our queue. It’s like a friend, partner, or business associate wish list.

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Remember what the bio is there for in the first place. Bonus points if you can identify the type of humour each one is using.

Consider your target audience/followers and provide the guffaws in keeping with who they are and what they expect…fart jokes aren’t going to reel high net value clients in to your wealth management firm. You want relevant details and a whimsical line or two to show personality. They run the gamut from self-deprecating to absurd: Now, none of these reveal much about the person behind the account, but they are certainly different, memorable, and intriguing, so I count that as a win.

And your Twitter bio is the perfect opportunity to give ‘em a chuckle and make a quick connection. Profiles and bios have become the calling card for the digital age. And if you can do that while giving them a chuckle, guffaw, giggle, snicker, snort, chortle, or grin, so much the better. There’s no one, unified theory that explains humour, or what we find funny. Despite the difficulty in nailing it down, humour serves a wide range of purposes in our lives: In our private lives and professional dealings, we gravitate towards the “funny” people we encounter. We laugh with family (sometimes we have to lest we lose our minds). Heck, we even laugh with strangers (one study found amongst strangers for every 10 minutes of conversation).

Your bio should include some relevant keywords (to target), a hobby or two (to humanize you), your passion (to connect with and excite them), and some random facts (to intrigue them). And Adam Sandler movies beyond the early classics (Happy Gilmore is about as perfect a comedy as you’ll ever find). Lacking a sense of humour is viewed as a serious flaw (pardon the pun).

There’s a bit of a split consensus when it comes to using humour in your Twitter bio (or any other platform, for that matter). To get people to click on the “Follow” button and add to your growing army of devoted fans. It can backfire if it reveals nothing: people will move on after smiling or laughing at your clever little blurb, and that gets you nothing. Be clear on that, and exactly what you’re trying to accomplish. Jason Bateman and Will Arnett from the popular Netflix series Arrested Development have very simple bios that point followers to each other.

Most likely, it’s there to entice and titillate (…that’s a funny word). If the whole point of your Twitter profile is to , and to get get them to do something (click-through to your website, message you about a project, download your ebook, whatever), then it might not be the best choice. But it does come with a caveat: as much as we love humour and the funny folk that walk among us like regular mortals, it only works if it’s appropriate to your industry and objective. And I also have an encyclopedic knowledge of blankets. A partnership in business might consider a partnership in their Twitter bios.

Funny, it would seem, works best when you’re already a known commodity. This approach could work if you have a friend or two closely tied with your business or platform goals. Read a bunch of humorous Twitter bios (Google can “probably” help you out with that), and copy the structure and style of the ones you like best. Avoid humour that is sexist, racist, homophobic, bigoted, or ignorant. The bio has to serve a greater purpose than just making someone laugh.

A “funny” bio doesn’t necessarily provide the information they need to make that decision…and so they leave. They don’t have the time or patience to investigate who you are and what you’re about. But in an arena like Twitter – where the average user has just 208 followers – most of us are not well known. Bateman’s says just “Friend of Will Arnett’s” while Arnett’s takes a slightly more pointed jab with “Jason Bateman’s sponsor”. Ultimately, a blend of straightforward information and a dash of humour is going to serve you well…providing of course that your particular industry and career allow for it. no research at all) found that a bit o’ funny is appreciated and effective 92.642% of the time. In fact, a (this one is actually real) discovered that “trustworthiness of the profile” (how well it’s filled out) is a contributing factor to the number of followers you achieve and keep.

Our next fan, follower, employee, lover, business partner, critic, cheerleader, investor, mark, or exorcist (that last one is admittedly rather specific to my needs this week). And we’re turning to social media in snowballing numbers to do so. With those kinds of numbers, you’re sure to find what you’re looking for (unless you’re U2, in which case you still haven’t found what you’re looking for).

You = funny = smart = confident = able to leap tall buildings in a single bound.

The fact that she is not looking for commitment does not mean she would just settle for any dude with an available pecker.