Write a brief, upbeat profile Nothing too deep or too long.

Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".

Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).

“I am a healthy, wealthy and wise gentleman who loves travelling, reading, music, sports, cooking, photography and movies.” (No one is going to pay attention to a long headline because it has lost its focus.) According to a recent study, men are more attracted to women who wear red clothes.

Scientists have found that red is the only color that makes people’s hearts beat faster.

“In this confusing world, I’m looking for a long-term serious relationship that lasts for a long time. ” (This indicates you are needy, although this sentence alone isn’t wrong.

I respect people who look for serious long-term relationships, but if you can’t start with having fun and being relaxed, it’s actually harder to find the right person who can start a meaningful and sustainable relationship with you.)e.g.

Write a shopping list "I'm looking for someone who's tall, funny, intelligent, kind, loyal, romantic, sociable..." For readers, they're both dull to read and incredibly daunting. "I'd love to meet someone with whom to explore far-flung places," or "Dining alone is getting dull. " Be intimidated by "dos and don'ts" lists like these Just upload a brief profile and several nice photos, and get started. In fact, regularly updating your profile keeps you active on the site and leads to more matches, so see your profile as a work in progress.

The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.

DON'T Use a photo taken with a flash Research shows they age your face by seven years.