There’s currently a 7-day free trial to communicate with matches for free until 1 January.

It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.

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The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.

Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.

This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).

Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.

Cons: The lengthy survey you must complete before you sign up.

It is 100s of questions long and asks many probing questions about religion and moral views.

You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.

Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.

Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.

Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.

However, they do have a live help service at their homepage to talk you through joining.