His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.

"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.

Watching a You Now stream can be an overwhelming experience.

Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.

More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.

In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.

But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.

A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.

The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.

This growth is part of a broader boom in live streaming services.