You lurch onto Tinder with your egos and tongues hanging out, claiming you're looking to, as the vernacular has it, hook up. You're sitting at home watching reruns of "Pretty Woman," aren't you?

Please don't snort in that annoyingly arrogant way you have.

To address it, the Casual X team will be manually reviewing each new profile.

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By the time he finished eating, it had added another million. “It’s just a matter of time.” He had a second thought: “Our business is going to double.” In recent months that kind of “oh, my God” moment has occurred for video creators around the world.

He looked again when he arrived at his Los Angeles office: 9 million, total. News site Buzz Feed’s video views on Facebook grew 80-fold in a year, reaching more than 500 million in April.

For I have, in my corner, relationship expert Marni Kinrys. And she thinks you're full of it -- full of desperate longing, that is.

She told me: "Nearly 75 percent of my male clients seek my help with the goal of a quality relationship rather than a hookup, which is surprising." Surprising?

And you can see them when you look at anyone's profile.

As with anything like this, scamming and fake profiles can be an issue.

By a year later, the ratio had flipped: 70% of Facebook’s videos were uploaded directly.

These may sound like minor technical distinctions, but tiny changes make a huge difference when you’ve got 1.4 billion monthly active users.

Now it seems that there is a shift toward commitment." Could this be because men are making less money and women more? She insists: "Women finally own their sexual power, and they are driving the current 'hookup culture' that brings satisfaction without guilt, but at the expense of intimacy." The New York Times recently intimated that this might be the case, but I just assumed this was the Times on one of its lifestyle binges.