Users then personalize their profiles with a headline, an essay description, and a list of interests.An optional essay on first dates is also available.

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In an August 2012 interview, Markus Frind stated that based on the millions of relationships and marriages Plenty Of Fish has created over the past several years, it is estimated that over one million babies have been born as a result of the website.

On May 20, 2013, Frind implemented several changes to the website with the stated goal of focusing on "meaningful relationships." Among these changes were the removal of the "intimate encounters" option.

The rest of Po F’s range of features – like chat, forums, Meet Me, and mobile apps for i Phone, Android, and Windows Phone – are available to all members.

A free membership allows for full access to the site, including searching, testimonials, favorites, and communication with other members, but paying has its perks.

Po F got its start in 2003 and is now one of the world's largest free dating sites.

100,000,000 members have called Po F home since their launch, earning it the title of #1 free dating site worldwide since 2011.While it is free to use, Plenty Of Fish offers premium services as part of their upgraded membership, such as who has "liked" a member through the service's Tinder-like Meet Me feature, and allowing users to see whether a message has been read and/or deleted.The website for Plenty Of Fish appeared in several music videos in 2010: in Lady Gaga's "Telephone", Natasha Bedingfield's "Touch", Ke$ha's "We R Who We R", Flo Rida and Akon's "Available", Jason Derulo's "Ridin' Solo", Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure.paid ,000 as part of an undertaking for an alleged violation of Canada's Anti-Spam Law (CASL).It was the second company in Canada to be punished by the CRTC under the enforcement of this legislation.Gifts bought with login points are private and appear only in email.