Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.

"Guys, I’ve been drinking too much water," he tells his smartphone camera.

If a customer was in on the joke, Abuhamdeh would banter with them a bit.

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“At first, it got to be enough so I could cover my phone bill.

Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.

With the press of a few buttons Sideman tips Ginja the equivalent of $5, along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.

Everybody say, 'We love Ben' in the chat." While the chat lights up with people chanting my name, Ginja dashes down his steps onto his front lawn, does an amazing corkscrew backflip, does it again for good measure, and then heads back to the porch, where he continues bantering a mile a minute, skimming the comments like a pro, dispensing jokes, attention, and affection in just the right doses.

"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.

Watching a You Now stream can be an overwhelming experience.

Tayser Abuhamdeh doesn’t have what most people would call an exciting job. “Eventually I started opening up, saying random things, telling jokes and laughing at my own jokes.

He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.

He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.